Want to learn more about social media and how you can use it to share oils?
First, go to your Facebook personal timeline and scroll through. What do you see?
Is your feed a giant Young Living billboard? – Are you sharing funny cat memes? – Are you sharing other people’s videos, posts or images?
Do you talk politics?
Do you post bad things that happened to you? For example, you got cut off in traffic, you got a parking ticket, your dishwasher broke.
Here’s the deal… your social media profile is an extension of you! When others come to your feed they will see your personality shine through. What do you want them to think? She likes cats memes. She only talks about oils and sells stuff. She’s negative. I don’t know who she is because she just shares other people’s stuff. Wow! That’s probably the complete opposite of what you want to do in social media, right?
This is where personal branding comes in. It will become crystal clear what to post on social media when you figure out your personal brand.
What is Personal Branding?
It’s the authentic YOU being intentional about what you post on social media and how you present yourself. It’s kind of like your image.
How do you want others to think of you?
As the funny cat lady who likes to share videos and rants on politics?
As the busy mom who’s making lifestyle changes to get chemicals out of the home.
Which one would you want to get oils from?
So now that we know what NOT to share on social media, let’s talk about how to figure out YOUR personal brand.
Tips on Personal Branding
What do you do well? Think about hobbies like DIY, cooking, gardening, etc.
What are your interests and passions? Fashion, home decor, non-toxic living, etc.
Who’s your ideal target audience? Moms, pet lovers, empty nesters, etc.
What adjectives do people use to describe you? Funny, sweet, crafty, etc.
What are you known for? Always in yoga pants, purple hair, loves to travel, etc.
How do you think you can give value to others?
Focus on your target audience.
If you try to appeal to everyone, you will appeal to NO one. So be specific – are you targeting moms, pet lovers, professionals, etc? That way when you write your social media posts, it’ll be clear on who you’re talking to.
Describe your brand in 3-5 keywords.
Let’s say you love cooking, making crafts, and health and wellness. So guess what? When your friends scroll through your Facebook personal profile, there should be photos of dishes you made, photos of crafts you made, posts about living a healthy lifestyle, etc. If your friends see cat memes, video shares about politics, or every post is about incentives you’re giving on oils then they won’t make the connect to your keywords.
Now this doesn’t mean you have to do a social media post on EVERY interest you have. Maybe you love movies and celebrity news. Well, does that fit into your personal brand of cooking, crafts and wellness? NOPE! So don’t post about it. You can enjoy your interests and not post about it.
Your personal brand should be what you want others to think about when they think about you! So in this example, when they think about cooking, crafts or wellness, they think of you!
Infuse your personality into your posts.
Let’s say you’re funny and like to talk about real-mom struggles. So when you do your next cooking post, you can take a photo of the piles of dishes in the sink and how they may sit there for a day because while you love cooking you don’t love cleaning. It’s funny. Others will comment and engage on your post because they see your personality shine through. And be consistent with your tone and your personality.
Another example of this is let’s say you always wear Converse sneakers. Well, you can do regular posts of you in your Converse sneakers around town, or in different colors and styles. Again, it’s your personality shining through and your trademark of how others will remember you.
Let’s face it… posting about negativity will just breed more negativity. So be positive in your posts. That doesn’t mean you can share struggles. Do that. It’s relatable. But be solutions-focused or talk about how you worked through the struggle. Think about how you can help someone else with a post that’s uplifting and positive.
You may not give much thought to it, but what you say can give value to others. Let’s say you’re just starting with this non-toxic journey. You can do a post about how you’re getting started with this and explain why (e.g. maybe it’s for your family’s health). Talk about healthy swaps you’ve made and how you do it. This all gives value to others who have wanted to do the same but don’t know how to do it.
Or let’s say your personal brand is about healthy eating. Talk about why you started this journey, and then do posts about how you’re doing it. This all gives value to others. You’re showing them why and how to do something while sharing your own testimonial.
Should you post photos of your family?
Absolutely! That’s part of who you are. So post photos of your kids on the first day of school or winning a karate tournament. Let’s face it, that’s probably why your family wants to be connected with you on Facebook. And don’t forget to include you too. Take selfies of yourself and post photos of you with your family. Photos of you will get the best engagement with others.
You can even tell a story that relates to your personal brand or weave in a story about oils (or even the Young Living business).
Here are some examples:
You’re at the park with your kids. Take a photo of your son going down the playground slide and share how happy you are to have the time freedom to be at the park with him. You love the flexibility you have with your Young Living job. BOOM! How do you think your friends will react to this? They’ll probably start asking you how they can do it too.
You’re cooking dinner with your son. Take a photo of that and write a post about how you love being able to show him how to make healthy meals at a young age. BOOM! You’re connecting your personal brand of cooking with your family.
You’re putting the kids to bed. Take a photo of a bottle Lavender next to the diffuser by your son’s bed and write a post about how bedtime used to take an hour, but tonight your son was asleep in under 10 minutes. BOOM! You think people are going to start messaging you about oils? Yep!
You don’t have to do this every time you post about your family or your kids. Sometimes you just want to post family updates.
How do you talk oils in social media?
In a nutshell, it’s part of your everyday lifestyle. Talk about how you use Thieves Household Cleaner to clean your home. Talk about how you don’t like makeup but love the look of Savvy Minerals makeup. Talk about how diffusers have replaced all your plug-in air fresheners. It’s so easy to share oils when you talk about everyday living with them.
You don’t need to do a post that says, “I’m selling oils. Buy from me with this link.” Let’s be real… it’s likely NO one will buy oils from you with that post.
NO to this
“Peace and Calming is FREE this month if you buy a kit from me.”
YES to something like this
“My 6-year-old son Kai basically destroyed my living room pretending to be on an American Ninja obstacle course. 😂 So I put some Peace & Calming in the diffuser, and now he’s chilled out reading a book. Hallelujah!”
Which post do you think is going to get more likes and engagement?
More Quick Tips for Social Media
1 in 5 posts should be about oils.
So don’t post all oils all the time. Talk about your family, your 3-5 personal brand keywords, and then the 5th post is about oils.
If you post every day or every other day, your friends and family will see your posts and comment or like them. The more comments and likes you get, the MORE likely Facebook will show your posts to others. Facebook is all about engagement. When there’s more likes and comments, Facebook sees that post as important and will show it to more people in your friend list. If you post once a week or once a month, your post will get buried and Facebook will deem them as unimportant so few people will see them.
Let’s say one of your personal brand keywords is cooking. You could do a post (without a photo) and ask for favorite breakfast recipes. Or you could post a photo of your cookware, and ask: “What do you cook with? Stainless steel, cast iron, non-stick?” Or post a photo of a homemade soup you made and ask: “What should I use for a garnish?” Questions are a FANTASTIC way to encourage others to comment on your social media posts.
Remember facts tell, stories sell.
Don’t post a link to a study that goes to another website. Share your personal testimonial of how something helped you. People relate to your stories and your testimonials.
Consider the “look” of your personal brand.
When others come to your Facebook personal timeline, they should know right away it’s you. Your photos should have a consistent style. If you post motivational quotes, be consistent with the look or style of those quotes. You can easily make your own with an app called WordSwag.
For my personal brand, I post about real food, gluten free recipes, minimalism, simple DIY. I often post photos of me in the kitchen or food in the kitchen. So when others come to my Facebook personal profile, they’ll consistently see my kitchen. That’s part of my look. I even try to keep the color scheme pretty consistent – blue, gray, and white. That doesn’t mean a splash of pink doesn’t make it onto my Facebook feed, it does and it works. But overall I’m consistent with my posts and photos so my friends know it’s me.
Focus on 1-2 social media sites or apps.
A common misconception with social media is the idea that you have to be on EVERY social media site or app to connect with people. You will easily spread yourself thin doing that. So focus on just 1-2 to start and do them well. Facebook is an easy choice as it’s the biggest social media website and most of our friends and family are there. Instagram is usually a second choice. Stick with the places your audience will be.